"Add to Favourites" Link
Note: This option only works in Internet Explorer.
To create a link which adds a specified page to the user's bookmarks, use the following code (change the URL and description to suit your needs):
<a href="javascript:window.external.AddFavorite('http://www.mediacollege.com','MediaCollege.com')"> Add this page to your favourites</a>
The link looks like this: