There is a fairly standard format for creating press releases. It will help your credibility and chances of being published if you present your material this way. Each press release should include the following:

FOR IMMEDIATE RELEASE: These words should appear at the top left of the page, in upper case. If you don't want the story to be made public yet, write "HOLD FOR RELEASE UNTIL ...." instead.
Headline Just like a headline in an newspaper. Make sure this describes the content of the story.
City, State/Country - Month Day, Year These details precede the story and orient the reader.
Body This is where the actual story goes. There should be more than one paragraph, each paragraph no more than a few sentences. If there is more than one page, write "-more-" at the bottom of the page.
Company/organization info Include any background information about the company or organization featuring in this press release.
Contact Information Include contact person, company name, phone/fax, email, physical/postal address.
ENDS or ### This indicates the end of the press release.
(xxx words) If you like you could include the total number of words contained in the press release.



Competition is Healthy Says Lemonade Stand Queen

Hamilton, New Zealand - November 12, 2012 - Increased competition in the local lemonade stand market should be welcomed, according to the operator of popular lemonade stand "Shelly's Pure Lemonade".

12-year-old Shelly Smith has been selling her home-made brand of lemonade from the footpath in front of her parents' North Street home for 18 months and has seen the highs and lows of the trade.

"Stands come and go," says Ms Smith, "but when there are more stands around the vendors are more serious. They try harder and make a better product. That gives our customers confidence and sales go up."

In recent months the number of lemonade stands in North Street has risen from three to five. Experts believe this trend will continue, with the possibility of two or even three new stands before the end of summer.

Ms Smith feels that a stable supply of lemonade will also benefit the streets' economy.

"People know that if they are thirsty, North Street is the place to come. With plenty of lemonade stands on this street it doesn't matter if some of the vendors take a day off. The customer is never disappointed so they always come back."

Shelly Smith is a sole trader of lemonade and occasional cookies. Her stand at 223 North Street is usually open weekdays after school and weekends, except when she is playing with her friends or watching a movie.

Shelly Smith
233 North Street,
New Zealand
Ph: +64-877-9233



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